Red Earth
Red Earth is a freehold serviced apartment development located within the integrated Genting Xintiandi (XTD) township in Gohtong Jaya, Genting Highlands. Jointly developed by Aset Kayamas Group and Genting Malaysia, the project represents one of the most ambitious mixed developments in the Genting mid-hill region, combining residential, commercial, and tourism-driven components into a single ecosystem. Positioned strategically between Kuala Lumpur and Genting Highlands peak, Red Earth benefits from its location within a 60-acre master-planned development, which includes serviced apartments, hotels, retail outlets, entertainment spaces, and even transport infrastructure such as a bus terminal. This integrated concept is designed to transform the area into a new lifestyle and tourism hub, rather than just a standalone residential project. One of the most defining characteristics of Red Earth is its investment-driven concept, particularly targeting the short-term rental and Airbnb market. Due to its proximity to major attractions such as Genting Highlands Resort, Awana Golf Course, and Genting Premium Outlets, the development is positioned to benefit from strong tourist traffic throughout the year. This makes it highly appealing to investors looking for high rental yield opportunities rather than purely own-stay usage. Architecturally, Red Earth consists of multiple high-rise towers (up to 55 storeys) with a large number of units, reflecting a high-density resort-style development. The units are typically compact, ranging from 1-bedroom to 3-bedroom layouts, and are often offered as fully furnished packages, making them ready for immediate rental or short-term stay operations. From a lifestyle perspective, the development emphasises a resort living experience, incorporating facilities and design elements that cater to leisure and tourism rather than traditional family living. Residents and guests can expect features such as swimming pools, recreational areas, and direct connectivity within the township through covered walkways and shared amenities. In terms of accessibility, Red Earth is connected via the Karak Highway and Genting access roads, providing relatively convenient travel from Kuala Lumpur (approximately 45 minutes to 1 hour depending on traffic). While it does not offer MRT or LRT connectivity, its value lies in tourism accessibility rather than daily commuting convenience. From a market positioning standpoint, Red Earth is clearly positioned as a mid-range investment property with strong Airbnb potential, rather than a traditional residential home. With entry prices starting from around RM400k+, it offers a relatively accessible entry into the Genting property market, especially compared to peak-area developments. Ultimately, Red Earth represents a tourism-driven property investment within a large integrated development, where the key value lies in location, visitor demand, and rental management potential. For buyers seeking passive income opportunities in a high-traffic leisure destination, it offers a compelling proposition, while for pure own-stay buyers, it may feel less suitable due to its high-density and resort-oriented nature.